Now in private beta

Ad Ops Trafficking,
Automated.

TraffiqGen turns a 4-hour manual process into a 5-minute task. Upload three files. Get a complete, validated trafficking sheet.

3-4h
Per sheet, manually
<5m
With TraffiqGen
£900
Billable time saved per campaign
0
Manual lookups needed
Every agency has the same problem.
Programmatic trafficking sheets. Built manually. Every time.
Three spreadsheets.
One purpose.
Zero automation.
4 hours of your week.
Every. Single. Campaign.
Cross-referencing CMM, Prisma and Media Plan manually is not a workflow. It is a tax on your time.
Until now.
Live Demo
Watch it work.
From three uploaded files to a complete trafficking sheet in under 5 minutes.
app.traffiqgen.com/generate
00:00
Generate
Projects
About
Campaign Name
Channel
📡
Programmatic
✓
Files
📋 Creative_Specs_Q1.xlsm
🗂️ Prisma_Export_Q1.xlsx
📊 Campaign_Media_Plan.xlsm
▶ Generate Sheet
1
Name
2
Channel
3
Upload
4
Generate
5
Export
How It Works
Three files in. One sheet out.
TraffiqGen reads your source documents, matches placements to creatives, validates names and generates a complete trafficking sheet automatically.
📋
CMM
Creative names, URLs, TRK codes, flight dates
→
🗂️
Prisma Export
Placement IDs, names, ad sizes
→
📊
Media Plan
CPM rates, impressions, verification
→
✓
Sheet Ready
22 columns, validated, ready to send
0%
Match accuracy on standard campaign files
5m
Average generation time vs 4 hours manually
22
Trafficking sheet columns auto-populated
The problem is not people.
It is the process.
01
⏳ 3-4 hours per sheet
Cross-referencing CMM creative specs, Prisma placement IDs, media plan rates and TRK codes across three spreadsheets. Every campaign. Every time.
02
🔄 Endless Ad Ops back-and-forth
A creative name with underscores instead of spaces. A missing TRK code. A mismatched placement. Each error means delays and a campaign that goes live late.
03
💸 Errors cost real money
Late campaign launches cost clients budget. Wrong placements waste impressions. Most mistakes happen not from incompetence but from being stretched impossibly thin.
04
🧠 Zero time left for strategy
When hours of every campaign cycle are spent on a manual data task, there is no bandwidth left for the work that actually differentiates great agencies.
The time we spend on trafficking sheets is time we are not spending on strategy, on clients, on the work that actually matters.
Micael Brownlee
Micael Brownlee
Creator of TraffiqGen · Associate Director, Initiative UK (Omnicom)
01 — Time
From 4 hours to under 5 minutes.
What previously required manual cross-referencing across three documents is now automated end to end. Upload, generate, export. Done.
Before
3-4h
↓
<5m
With TraffiqGen
02 — Accuracy
Catches mistakes before Ad Ops does.
Mismatch detection flags when CMM creative names do not match Prisma placements. Underscores vs spaces, capitalisation, truncation. All caught before export.
Brand_Display_300x250_EN
✓
Brand_Display_300x250_EN
Brand_Video_OLV_15s_FR
✓
Brand_Video_OLV_15s_FR
Brand Display 728x90 DE
⚠
Brand_Display_728x90_DE
⚠ Spaces vs underscores detected — check creative filename
03 — Flexibility
Works across every agency template.
Smart column detection adapts to different header names, row positions and tab layouts. OMD, Initiative, MediaCom, Zenith and independents.
📡
Programmatic
DV360 · Nano · DPG · GumGum
✓
🎯
Digital Direct
FunnelFuel · Direct publisher buys
Pricing
Simple, transparent pricing.
Every plan saves more time in the first campaign than it costs in a year.
Individual
£25 /mo
For individual planners. Easily expensed as a personal subscription.
  • 1 user · Unlimited campaigns
  • Programmatic & Digital Direct
  • CSV & Excel export
  • Saved projects (20)
  • Mismatch detection
Most Popular
Team
£150 /mo
For digital planning teams. One subscription for your whole team.
  • Up to 5 users
  • All channels
  • Unlimited saved projects
  • Priority support
  • Shared team workspace
Agency
£600 /mo
For whole agencies. Unlimited users, custom onboarding, invoicing.
  • Unlimited users
  • Custom template training
  • Dedicated account manager
  • Invoicing & PO support
Enterprise & Holding Groups
Multi-agency rollout? Let's talk.
Custom contracts, invoicing, SLA and onboarding across multiple agencies or markets. From £3,500/month — pricing based on scale and usage.
Private Beta
Get early access.
Join the waitlist. Early members get 3 months free.
No spam. Just a launch notification and early access invite.